Six stand-out numbers from the IPL media rights sale

A look at the six numbers that stood out from the IPL media rights sale

ESPNcricinfo staff04-Sep-2017$2.55 billion The winning bid from Star, which is a 158% increase in the per year media rights value for IPL broadcasting from the previous cycle. This figure, over five years, makes it cricket’s biggest TV and digital rights deal of all time.$0.08 billion The difference between Star’s combined bid for global TV and digital rights and the sum of the highest bids in each of the individual categories, which included Sony (India – TV), Facebook (India – Digital), Supersport and BeIN Sport (Rest of the World – TV).$1.72 billion The highest single TV rights bid, by Sony for the Indian market. While this was $0.78 billion more than Star’s bid, Star won by virtue of being the highest overall bidder across categories and markets.$0.61 billion Facebook’s bid for digital rights in the Indian market, the highest in the field. It comfortably surpassed the second highest, from Airtel, which bid $0.51 billion ESPNcricinfo Ltd$8.47 million () What the BCCI will earn per IPL game from the sale of media rights, over the next five years. This is more than a third higher than the estimated per game earnings from India’s home internationals, and puts the tournament in elite company, among some of the biggest leagues across sports.$0.61 billion () Facebook’s digital rights bid for the Indian subcontinent was the highest in the field, an increase by 665% on a per year basis, compared to the price paid by Hotstar for the period between 2015-17.*

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